It’s a funny thing about us humans, particularly when we find ourselves in positions of leadership. There’s an almost gravitational pull towards control, towards centralising decisions, towards believing that if we just gather enough information at the top, we can somehow orchestrate everything perfectly. I’ve seen it countless times over my 40 years in the tech world, and if I’m brutally honest, I’ve felt the tug of that instinct myself in earlier days. It’s a comfortable illusion, control. But like many comfortable things, it often limits true potential.
My physics background often leads me to look for underlying
principles in complex systems, and businesses are certainly complex. One of the
most robust principles I’ve observed, and one that became a cornerstone of how
we operated at Constellation, is the almost paradoxical power of genuine
autonomy. I say paradoxical because giving it often feels deeply uncomfortable,
yet it’s one of the most effective ways to scale an enterprise, particularly
one made up of diverse, niche software businesses.
This wasn't a revelation from a neatly packaged MBA module –
I never did one of those. My education in this came from thousands of hours
with business books, from observing countless companies, and, perhaps
surprisingly to some, from experiences long before I ever sat in a boardroom. I
spent my pre-university years doing a variety of labouring jobs – cleaning
floors at Mr Kipling's factory, humping boxes in warehouses. These weren't
glamorous, but they were profoundly educational. I saw, at the ground level,
the immense difference between a team that felt ownership and one that was
merely following orders from a distant office. I saw individuals with
incredible ingenuity and dedication, often in roles that many would overlook.
It instilled in me a deep respect for the capabilities of people when given a
clear task and the space to get on with it.
Fast forward to the world of software acquisitions. When
you’re building a conglomerate of many distinct vertical market software (VMS)
businesses, the temptation for a central command structure is immense. "We
need standardised reporting!" "We need a central R&D
function!" "We should centralise sales and marketing for
synergies!" The arguments are always couched in terms of efficiency and
control. And on paper, they can look compelling. The problem is, software businesses,
especially niche VMS ones, are often idiosyncratic. They serve unique customer
bases with unique needs. A one-size-fits-all central approach often ends up
being a one-size-fits-none, adding layers of bureaucracy and slowing down
decision-making.
Consider a hypothetical software business we might acquire –
let’s call it "MarinaMaster," a leader in software for managing boat
marinas. The MarinaMaster team knows their customers, their competitors, the
seasonal quirks of the industry, far better than anyone at a central head
office ever could. If we, from a great height, started dictating their product
roadmap or their marketing strategy, we’d almost certainly get it wrong. We’d
demoralise a competent team and blunt their effectiveness.
The alternative, genuine autonomy, is to say to the
MarinaMaster General Manager: "This is your business. Here are the broad
financial and ethical guardrails. We expect a reasonable return on the capital
invested. How you achieve that, within those guardrails, is largely up to you.
We’re here to support, to share best practices from other businesses if you’re
interested, to provide capital for good ideas, but you’re accountable for the
results."
Now, this is where the "uncomfortable" part comes
in for many managers, both at the central level and sometimes even for the
newly empowered GM. For central management, you have to resist the urge to
meddle, to second-guess. You have to trust that the person running MarinaMaster
is capable. You have to accept that they might make mistakes – and that those
mistakes are learning opportunities. You have to accept they might do things
differently than you would, and that "different" isn't necessarily
"wrong." Your role shifts from direct command to coaching,
questioning, and providing resources.
For the GM, suddenly the buck truly stops with them. There's
no one upstairs to blame if things go awry. It can be daunting. But for the
right kind of leader – intelligent, energetic, ethical – it's also incredibly
liberating and motivating.
And why does this uncomfortable approach scale so
effectively?
Firstly, it keeps the central overhead remarkably lean. You don't need vast
departments at head office trying to manage hundreds of diverse businesses.
Your central functions become more about capital allocation, governance, and
fostering a network for sharing knowledge, rather than operational command.
Secondly, decision-making is faster and more relevant because it’s happening
closer to the customer and the market. MarinaMaster can respond to a new
competitor or a customer request without waiting for three layers of approval.
Thirdly, it attracts and retains great talent. Good people crave ownership and
the ability to make an impact. A genuinely autonomous environment provides that
in spades. They're not cogs in a large machine; they're skippers of their own
vessels.
Finally, it builds resilience. If MarinaMaster has a tough year, it doesn’t
cripple the entire organization, because dozens, or hundreds, of other BUs are
operating independently.
During my later years at Constellation, much of my time was
spent coaching Business Unit leaders, helping them think through their
strategies, including preparing for disruptions like AI. This coaching model
only works effectively if those leaders have genuine autonomy. You can’t
effectively coach someone on navigating a complex market if they don’t have the
authority to actually steer the ship.
The journey to embracing true autonomy isn't always smooth.
It requires a culture of trust, clear accountability for results (not methods),
and a willingness from senior leadership to genuinely let go. It means
accepting a degree of "messiness" that can make traditional,
hierarchical managers uneasy. But the payoff, in terms of sustainable growth,
innovation, and human potential unleashed, is immense. It’s about fundamentally
trusting good people to do good work, a lesson I started learning long ago, not
in a lecture hall, but on the factory floors and in the warehouses, and one
that has proven its worth time and time again in the complex world of software.
It might be uncomfortable, but its power to scale is undeniable.